Treatments such as Mercks ( MRK ) Propecia and Johnson & Johnsons ( JNJ ) Rogaine are gaining ground in China, where a full head of hair is a sign of health and virility. Sales of Western hair-loss treatments, most of which contain Rogaines active ingredient, minoxidil, jumped 90percent to 100.7million yuan ($16.4million) in the five years through 2012, according to researcher Euromonitor International. Thats almost double the growth rate of Chinas broader 33.6billion yuan market for hair-care products. Hair-loss drug sales are still small because baldness is only now being seen as a problem requiring pharmaceutical help, and Western companies have only recently begun to seize on the concern. Chinas hair-loss treatment market is still in the development stage, and patients have many misconceptions about the treatments available, Jane Wu, Mercks communications director for China, said via e-mail. The drugmaker started a program with the China Association of Health Promotion and Education, a government-supervised body, two years ago to promote the use of doctor-prescribed hair-loss treatments. When we started our hair-loss clinic in 2000, we probably saw three patients a day, and now I get about 30, says Yang Shuxia, a dermatologist at the Peking University First Hospital in Beijing.
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Hair loss
Older women face the problem of thinning hair during the menopausal years. Men should find out if hair loss is hereditary in the family. Both men and women should also consider if they have had any illness recently, or if there is a problem of thyroid imbalance. Regular use of permanent dyes can also lead to hair loss. Beautician Shahnaz Husain says, “I am often asked, how often the hair should be washed and if washing hair regularly can lead to hair loss.
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Tips to prevent hair loss
If you’re considering this option, Tsao advises, “Go to a hair transplant specialist who treats a lot of women. Talk with women who have undergone the treatment.” Several newer techniques for treating hair loss are in development, including the laser hair comb – a handheld device that emits a low-level laser light, which is supposed to stimulate new hair growth. Tsao calls it “a compelling and very possible means of regrowing hair.” However, laser combs haven’t yet been studied well enough to determine whether they’re effective. Until the results of more clinical trials are released, Tsao recommends you “save your money, but keep it in mind.” Camouflaging bald patches A number of techniques can camouflage hair loss. One is to wear a wig that matches your hair color and style. Another is to have your hairdresser cut and style your hair in a way that conceals bald patches.
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